2019 – Branding • Logo Development • Social Media
Stephanie Izard's fourth concept, Cabra Cevicheria, is a Peruvian-Inspired restaurant on the rooftop of the West Loop location of the UK-based Hoxton Hotel. The project was to create a brand that is fresh, bright, delicately trendy, and had influence and flair reminiscant of Chef Izard's travels in Peru.
Please inquire regarding photography credits.
Cabra's branding was created by our internal design team of myself, my fellow Junior Designer, our Marketing Director, and the help and guidance Brandon Murray (of Grip at the time) when the decision was made to move the branding in-house two months before the restaurant's opening. Our small team worked through various rounds of logo ideation and brand direction inspired by Chef Izard's sights and photos from her travels in Peru. We settled on a hand-painted direction to mimic painted wood signage popular in South America, and digitized the artwork to utilize with our vibrant color palette informed by traditional Peruvian tapestries and the spaces interior design. The final logo derivation we settled on was hand-painted by Brandon, and the pattern elements and florals were hand painted by myself.
We wanted to be able to utilize the branding physically throughout the space and in tons of collateral without it getting overused and boring. The hand painted pattern elements became an iconic part of Cabra's look and it is still used throughout social graphics, print collateral and more.
Upon Cabra's launch I was responsible for complete social media posting strategy, content gathering, community management and graphics creation. Leading up to opening scheduled content contained "Countdown to Cabra" graphics, weekly contests, and a grid of multi-square teaser photos. Post launch we filled the grid with bright, brand-centric photography, colorful graphics, and user generated content.
